Why your posts need strong images
A picture is worth a thousand words
How many of you are reading this first paragraph solely due to the picture of my cat, Felix? I’m guessing a large percent and that pretty much makes my point of why you need strong images to get attention for your social media posts.
First lesson: A picture is worth a thousand words.
Your post may have earth shattering revelations, but if no one reads it, you’re wasting your time. A strong graphic will get eyes on your message. And remember, it doesn’t have to be a literal representation of your topic. Think colorful and eye catching.
Second lesson: Don’t bait-and-switch.
But don’t pick an image that has nothing whatsoever to do with your topic. If you’re talking about Sarbanes-Oxley compliance, using a cat picture isn’t appropriate. If you’re talking about Sarbanes-Oxley and you use a picture showing money, that makes sense.
A word of caution: Get your images from a legitimate source.
You can find almost any image on the Internet. The question is can you use it? I strong suggest you err on the side of caution when it comes to selecting graphics. Attribute the graphic to the photographer or website where you found it or buy images from reputable graphic websites where you don’t have to attribute.
Inc Magazine did a great post recently featuring 20 websites with free images. It’s worth bookmarking a few of the sites for future reference.
The use of my cat’s picture – which means no attribution needed – is a little tongue-in-cheek. But, you get the point…images get your posts noticed. What’s your take on images?